Quite a lot of businesses today have a blog integrated into their websites.
Do I have a witness?
Many goodies await a business that integrates a blogging arm to its website.
However, before I go into detailing the benefits, it is important you understand a little about static and dynamic websites to give you a clearer picture of what we are getting into.
Static & Dynamic Websites
A static website as the name implies, is stationery. It does not change or have potential to change on its own due to the way it was built.
The ‘way it was built’ typically refers to the platform/technology on which the website is built. Ofcourse by now you should know a little about technologies on which websites are built. If not, do kindly refer to this post.
How blogging affects your bottomline –Neil Patel
My Benefits of Adding a Blog To My Website
Let me quickly let you into my story.
My practice in building websites is to merge a bespoke design (Static) and then add a content management system, CMS, (Dynamic).
Before this period, I would just build static web pages and come in once a while to add one or two things.
Then I thought to myself:
Is this what they call updating websites?
Surely it couldn’t be all about adding content or tweaking a particular existing web page every once in a while –or maybe during mood swings.
So my research continued and I got to know about incorporating CMS to help you achieve content updates on a regular basis.
Once I did this, and continued adding relevant, useful content to the blogging arm of my website, I started getting positive response from people that needed my service.
I landed a multinational contract work and got some other really interesting prospects that were more than willing to work with me. One of the clients actually said I seem to be an authority in my industry.
It’s because I wrote useful and relevant content on a regular basis that gradually gave me that ‘perception’ that I know what I’m doing –giving some sort of authority.
So, bring it on!
Let the benefits continue.
Why Do Businesses Need Blog?
Communicate to Audience, Customers, and Prospects:
In your communication drive, you want to educate, inform, orientate and entertain your target audience. Integrating a blog to your website helps you do that on a frequency of your choice.
Content Marketing Drive:
There are quite a lot of ways to draw traffic to your website –organic and inorganic. One of them is through content marketing. Incorporating a blog on your website makes this possible
Google Algorithm Crawls Web Finding Pages to Index:
It’s no news that Google’s Spiders (na wa O, cockroach nko) crawl the web on a regular basis. If it comes across a website that has fresh, relevant and user-friendly content on a regular basis, it notes it and gradually brings up that page for more views.
According to an article online:
“In order to determine what the best search results are for certain queries, the search engine spiders crawl the web from link to link. When a website publishes a new page of content (like a blog post) the search engines return to the site in order to analyze the page and index it. If your website is never updated, the search engine spiders have no reason to return. Timely and “fresh” content is rewarded by the search engines.”
More opportunity to rank Web Pages Individually
Some metrics that search engines use in ranking web pages and consequently flows SERPs for certain keywords on that page includes Page Rank, PR; Page Authority, PA and Domain Authoruty, DA amidst, ofcourse, several other factors like linkprofile that we’re not bugging ourselves over now.
Now watch closely.
“I mentioned web pages not websites”
Also, I mentioned two major factors above: Page Rank and Page Authority before mentioning Domain Authority.
From our inference, it is clear that search engines ranks web pages not necessarily the whole website.
Taking that into cognizance, the need arises to optimize your web pages on the path of certain properly researched keywords that interest your target audience to benefit from SEO juice.
From same article mentioned above, it further postulates that static content on websites can only rank for limited number of keywords. It’s likely that there are additional keywords that may be relevant that you were unable to target on the main pages. These keywords can be targeted within blog posts that can eventually give the web page a favourable rank.
The system is so beautifully structured that it shows what is relevant and useful to people that needs it. In an earlier blog post, I wrote about Google’s algorithm majorly inclining towards users signals and preferences.
Create content that your readers, prospects will find ABSOLUTELY USEFUL, HIGHLY VALUABLE and RELEVANT.
Juicing it up with Social Media
Now you have a blogging arm of your website that causes you to produce content at a predetermined frequency.
Next great thing for you is to share your content on your integrated social media platforms like Facebook, Twitter, LinkedIn etc.
According to the last thing I learnt about SEO, social signals are great proofs to the engines that real people find your content useful and worth sharing (can’t categorically stamp my foot that it influences your rank).
As a reward?
Your page gets favourable boost in rank.
Keeping Your Customers Calling for More Through Newslettering
“Newslettering?” Come on now, which one be dis?
Sorry, you’d have to permit my use of words.
Well then, let’s get down to brass tack.
What do you do with the traffic you may have generated from your content marketing drive through your blog?
“The need to have a focused customer base matters a whole lot.”
A focused marketing base must have gone through the funnel-filtering process. Your marketing efforts are laser-focused on people who have interest (your target audience) in your products/services.
It is a common thing to say that it is easier to get someone who has purchased or experienced your product or service to come by again to buy than to get a totally new “fella” to even try it at all in the first place –talk less of buying.
Over time, you have doused every form of doubt about your product/service due to built-up trust you have raised in the minds of your audience or customer base.
How do you do this?
Through your customer-base-bank embedded in your newsletter.
Build Natural Link Profile
Let’s face the chronic truth.
Which page would you rather refer to?
A page that shows a spectacular feature of a product or service is or one that shows how a product/service can save you time, money (and probably make you more money) and improve your life?
Incorporating a blog to your website gives you the opportunity to continually show your interested audience the great value embedded in your product/service.
Like a marketing rule says, most prospects won’t care about what you say until about the fifth time getting to see how much you care about them.
Another marketing tip almost in the same tone, says that people don’t really care about announcements but about consistency and how often you show up –even if you’re saying the same thing –it might just resonate, stick with them the seventh time
Once they are thrilled, excited about your valuable info, they’d only naturally link to it –giving you natural backlink profile.
Approach to Add Blog To Website
According to Wikipedia, the domain authority of a website describes its relevance for a specific subject area or industry –this has direct impact on its ranking by search engines.
On Codeboxr’s blog, domain authority based on factors like age, popularity and size, is a measure of the power of a domain name and is one of many search engine’s ranking factors.
Domain Authority, simply put, an SEO metric measured in percentage, is the summation of all the value your domain has contributed to real time users in the digital space over a period of time.
When I say value here, I’m referring to the useful, relevant content your target audience has seen, experienced and shared with others.
So in clear terms, if you have a domain value of 20/100, you have a low domain profile.
You should be worried.
On the other hand, if you have a domain authority value of 85/100, you have a high domain pass mark which shows the strong influence you have in your niche/industry.
So, go ahead, pop some champagne.
Additionally and naturally, it couldn’t have been one page (except if of course you’re selfish -LOL!) that would have earned you that high pass mark. And if you have a low grade, check to see if you are providing relevant, useful content for your audience –we can always be better ba?
Okay now, why bring all these?
The total value of all your individual blog post adds up to give you domain authority.
So the same importance you tag with your whole website, do same with those individual pages and posts –offer incredible value.
The Way To Go
Adding a blog to your website can be done in two ways.
The first is on your domain (e.g. yahoo.com/blog) and the other is on a different domain (e.g. blog.yahoo.com).
Adding a blog to your website on the same domain gives more authority to your domain as a whole. It positions your brand as a thought leader not just a provider of products/services.
It’s a whole lot easier, cost effective (ofcourse you’re paying for a single host/domain) to build and maintain on a single domain than to have one for your website and a separate one for your blog.
On the other hand, if you are keeping a separate blog not on your domain, you probably want to cover a scope not relevant to your brand; speak in a tone not appropriate to your current brand; promote your personal brand; someday sell off the blog or website.
With these points, we see that it is just inevitable to incorporate a blog to your website to first offer, in all sincerity, incredible value to your customers and would-bees and in same line enjoy benefits of attracting organic traffic to your website over time.
Do you have some other points about benefits of having a blog added to your website that I missed out?
Do kindly share in comments below.
All the very best!